Beauty influencer brand management is in hot demand for “luxury brands” looking to engage on social media platforms. Knowing all the best strategy tips can help influencers focusing on beauty take their brand awareness to the next level.
According to marketing agency Mediakix, the influencer economy on Instagram alone is valued at $1 billion dollars.
Making it a good reason for beauty influencers to launch a profitable business model using Instagram’s platform.
1. Adopt A Beauty Niche
This might seem simple or harder to understand. However, every beauty influencer should have a beauty niche specialty skill.
Learn how-to standout in an overcrowded beauty influencer world.
Decide what your beauty niche specialty skills will be.
“DIY beauty tips, anti-aging beauty, simple makeup ideas, celebrity makeup, eyebrows, lips etc?”
Create brand awareness around a beauty niche and attract a larger audience.
For example, Farah D calls herself “your local Internet grandma” giving DIY beauty tips. With over 6 million Instagram followers this beauty niche has attracted a huge following.
GROW YOUR HAIR + STYLE IT AT THE SAME TIME!? ? ?This is my GO-TO WET n WAVY style.. cuzzz my hair is so damn long and aint nobody got time (or patience) to blow dry, flat iron, DEF NOT CURL etc ps. i need a cut.. im thinking about going shorrtttt.. should I?!?!? comment below???? ?Wanna know why i love it so much?! cuz.. ?#1 its a lazy girls best friend and takes less than a few mins -perf for all hair lengths and types .. also great for that shine and hold for twist out styles like this! ?#2 it LASTS for DAYS! – the lavender helps controls your hair from gettin oily quickly and smells yums ??#3 it nourishes your hair, and helps it GROW LONG AND STRONG.. while lookin cute! Flax is high in essential fatty acids which help promote healthy and stronggg hair + growth ?#4 makes your hair look HELLA shiny -the gel isn’t crunch at all! It’s so soft and touchable with hold! ?#5 there are NO chemicals and only good stuff for your hair ?#6 its cheap and easy to make so.. yes to saving coinssssss for food instead ??You can do this overnight and be good to go for the morning.. OR you can wait for it to dry as you do your makeup, OR if ur impatient like me, you can speed up the process and give it a quick flat iron over top. Your hair = your choices. All you need to do is make yourself some flaxseed gel, which i showed u how to make 4 vids back (in my feed)… a lot of you were asking if you can use the mixture in your hair and YES OF COURSE YOU CAN! I just modify it a little by adding some LAVENDER ESSENTIAL OIL (same recipe for nail growth!)..but you dont have to! I just love the scent and how it controls oil! ?Im all about efficiency.. i want my diys and products i use to do more than just one thing.. so i use the gel to style my hair as well. This is ONE of the styles i do.. if u wanna see some more tutorials on how i use this gel to style my hair.. LIKE this video!???? P.s. In my mind I thought I looked happy filming this but on the outside RBF lol .. I promise I was thrilled but tbh I came out of the womb looking unimpressed ? ?Song: @jamierosemusic x @iamthedmnd – FTD
2. Register A Trademark Name
Take a lesson from the Queen of Branding herself “Kim Kardashian West” own your beauty influencer registered trademark name.
In October of 2014, the Word Mark “KIM KARDASHIAN WEST” was filed and published for opposition on September 8, 2015. Kim’s attorneys likely had some problems completing this registration, because it didn’t finalize until June 28, 2016.
Nevertheless, Kim persisted and the registration was completed and owned by Kimsaprincess Inc. CORPORATION CALIFORNIA c/o Nigro Karlin Segal Feldstein & Bolno 10960 Wilshire Blvd., 5th Floor Los Angeles CALIFORNIA.
The attorney of record is listed as Jennifer Ko Craft; John L. Krieger; Joanna M. Myers & Elias P. George.
Kim through her company Kimsaprincess Inc. owns the service mark by the name “Kim Kardashian West” identifies a living individual whose consent is of record.
When it comes to personalized branding the Kardashian sisters got this down to a secret science.
Sister Kourtney Kardashian also owns her registered trademark name too.
Kourt’s company is called 2Die4Kourt CORPORATION CALIFORNIA!
For sake of fun and cool company names…Yes, Khloé Kardashian also owns her registered trademark name through her company KhloMoney Inc. CORPORATION CALIFORNIA.
Here is how to get started with setting up a Trademark for registration protection.
3. Know Your Influencer Rank
Making it easier to determine the value of a beauty influencer’s Social reach and exposure.
4. Attract Organic Audiences
For true authenticity, beauty influencers must be able to attract organic audiences.
Build a beauty influencer brand around having an organic audience following first.
5. Take Great Photos
Taking great photos is the ultimate way to engage with audiences.
A true beauty influencer is able to capture content best features and benefits in a mind-blowing photographic moment.