Kenzo + Britney Spears is everything we expected and more. As the new face of luxury brand Kenzo “Britney Spears” certainly created the ultimate digital buzz. Where news of “Britney as the new face of Kenzo” caused a social media meltdown…. After all “It’s Britney B*tch!” Kenzo + Britney Spears Kenzo started the excitement…
Femmes Sans Peur launches luxury Kickstarter campaign, proving this type of marketing strategy can work with the right target audience. The luxury footwear company has created jewelry-adorned pieces with a focus on comfort, quality craftsmanship and uplifting style. Watch the video to see why Femmes Sans Peur is the luxury shoes of the future for all women to…
Sophie Turner will star in the newest Louis Vuitton luxury campaign. Which will also feature Turner along with Jaden Smith and Riley Keough. Sophie Turner Sophie Turner was born 21 February 1996. She is an English actress. Turner made her professional acting debut as Sansa Stark on the HBO fantasy television series Game of Thrones (2011–present),…
Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online. Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…
Barneys New York holiday window represents “Love Peace Joy Project” luxury campaign 2016. In the world’s current climate of chaos and divisiveness, Barneys New York brings back the ever-needed presence of Love, Peace and Joy at a time when it is most necessary. Celebrated artists partnered with the retailer to create inventive interpretations of Love, Peace,…
Ginika has years of experience working with the hottest brands in the fashion industry. For the last 12 years he has been focusing on learning all aspects of the field and making the connections necessary to take GINIK to the next level. His Italian influence is very apparent and can be found in every fiber…