Oprah Winfrey gave a groundbreaking speech during her Cecil B. DeMille award acceptance at the Golden Globes. Is this her bid for Presidential campaign? Run Oprah, run! Oprah’s Speech Can we address what Oprah’s speech really means with these questions not yet solved. Why Kotb’s salary doesn’t match Lauer’s It’s no surprise to Hoda Kotb that she will …
Luxury Brands Still Need Google More Than Instagram
Google still drives more referral traffic for luxury brands over any other social media platform! Instagram is not driving massive traffic to luxury brand websites, despite all the hype and big paychecks to social media influencers. While Instagram certainly wins for making luxury brands “appear highly visual” among social media platforms. Which it can also be confirmed …
How Dacor Is Disrupting Luxury Kitchens
Dacor wants the world to re-imagine what a luxury kitchen should look like. At the same time the American luxury home appliance brand is planning on disrupting the marketplace. A luxury kitchen is masterpiece, one similar to fashion designs. This is exactly where Dacor is going with their new concept, an innovative solution of next generation creative …
How Luxury Brands Can Solve Digital Marketing Problems
Luxury brands have a digital marketing problem on their hands, but they know this already…”Is there a magic formula for luxury brands to attract more customers to buy their luxury goods?” The answer to that intriguing question is Y-E-S! Luxury Brands However, luxury brands must stop focusing so much on social media engagement and start …
How-to Gain Access To Alibaba’s Luxury Pavilion
Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury) …
Q & A: Having High Traffic Site Versus Social Media Followers
Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?” Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of …
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