Luxury Brand Digital Marketing Portal
One thing for certain that we can all agree on, is that showing off “luxurious spending” is now considered overrated. This movement introduces the world to meet the new elite, a consumption for wealthy habits building luxury cultural capital. While everyone else is thinking of quiet luxury becoming the next big thing in the luxury …
The luxury watch market is a significant industry, valued at billions of dollars globally. According to a report by Market Research Future, the global luxury watch market is expected to reach USD 23.8 billion by 2025, growing at a CAGR of 4.4% during the forecast period from 2019 to 2025. The luxury watch market can …
Gucci, one of the world’s most iconic luxury fashion brands, made headlines recently as it showcased its latest menswear collection at Milan Fashion Week. The collection, which was presented in a virtual format, was a departure from the brand’s traditional women’s wear line and marked a new era for Gucci. The collection, which was designed …
Influencer marketing is a strategy in which a brand partners with an individual who has a significant following on social media to promote its products or services. Luxury brands can use influencer marketing to expand awareness and reach among their target audience. By partnering with influencers who are well-known and respected in their niche, luxury …
CES (Consumer Electronics Show) is a massive trade show that takes place every year in Las Vegas, Nevada. It is a great platform for luxury brands to showcase their products and get discovered by a wide audience. CES is one of the world’s largest and most influential technology trade shows, attracting a wide range of …
In late 2022, the luxury fashion brand Balenciaga found itself at the center of a major scandal when it was accused of stealing designs from a small, independent designer. The allegations were first made on social media, and within days, they had gone viral, with many calling for a boycott of the brand. “Is there …