Competition for the fragrance market in beauty PR is becoming saturated. Celebrities have especially become obsessed with branding their names in the fragrance world. Consider this celebrity endorsed perfumes are so BIG that even has a profile history of notable fragrances. 
Beyonce Knowles promoted her new fragrance Beyonce Heat appearing at Macy’s Herald Square in front of 500 customers on Wednesday. She generated an estimated $60,000 at the location in one day.  Customers were offered a $122 set of the scent. Looks like Beyonce really knows her target audience.
After 32 years Yves Saint Laurent’s Opium is making a look changing move. The brand new bottle actually hit the shelves in May. The new look is inspired by inro (lidded boxes) worn by Asian men and women back in the day. 


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