Luxury Brand Digital Marketing Portal
PARIS– Two Italian luxury brands, Gucci and Bottega Veneta, are testing men’s-only stores in China, a sign of the dominance of the male clientele in the world’s most robust luxury-goods market. Men are the biggest spenders in China – not only for themselves, but for women, said François-Henri Pinault, the owner of Gucci and Bottega …
PARIS/ New York . Big luxury goods companies will be pressured to make acquisitions to grow even as stocks of high-end retailers and brands make deals pricey and some targets are reluctant to even listen to offers. “If I’m a Gucci or LVMH , I am confident I can do more faster with a given …
Hong Kong’s popularity as a luxury-goods market, boosted by well-heeled tourists from neighboring mainland China, is being matched by demand in the city for shares in luxury brand companies, exemplified by a near doubling of the value of Milan Station on Monday. Shares in Milan Station, which sells second-hand and new luxury handbags, surged as …
Emerging markets offer a goldmine of revenue potential for Western luxury brands. It is important to tailor luxury PR campaigns when targeting Chinese, Indian, or Brazilian consumers by far the hottest luxury audiences right now. Western luxury brands are still favorites among the top emerging markets so customizing luxury campaigns can equal a lot of …
While many Chinese luxury brands may not have heritage and history under their belts. Especially, when compared to European luxury brands known for luxury but China does have over 5000 years of history behind them. However, Chinese luxury brands are proving that they can create a demand for made in china and attract the China …
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