Luxury Brand Digital Marketing Portal
Kids lifestyle shopping by curating influence is the new “It” factor in luxury marketing. If you target the kids marketplace curating is where you want to immediately shift your focus efforts. Well, that is if you want to sell more merchandise centered around kids lifestyle! What’s the big deal with kids clothes anyway? It’s a …
Child luxury defined like CharmPosh.com. Gucci’s entry will encounter an increasingly sophisticated Chinese market in children’s wear. Hundreds of Chinese local brands such as Paclantic, Li-Ning, MetersBonwe and Balabala already have a slice of the market. Moreover, international fashion brands Zara, H&M and Gap have opened stores in many major Chinese cities, and dozens …
PARIS– Two Italian luxury brands, Gucci and Bottega Veneta, are testing men’s-only stores in China, a sign of the dominance of the male clientele in the world’s most robust luxury-goods market. Men are the biggest spenders in China – not only for themselves, but for women, said François-Henri Pinault, the owner of Gucci and Bottega …
Kids luxury is on the rise and we can expect to see more luxury baby events too. The new theme is adding celebrities to gather exposure and brand awareness. Looks like it is working and the biggest luxury baby and toddler event is headed to SoCal in June! The first annual PLUSH Show will present …
Celebrity kids are making just as much impact on the luxury industry as their famous parents. However, there remain a few elite celebrity kids who capture enormous media attention for their child luxury lifestyle and fashion sense. They remain the frontrunners and set the child luxury demands by parents from around the world. After all …
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