Luxury Brand Digital Marketing Portal
Ruder Finn Inc., one of the world’s largest independent integrated communications agencies, has been awarded four large luxury clients based out of their China offices: TOD’s luxury Italian leather goods, Girard-Perregaux high end luxury watches, Belles Montres the premier international watchmaker and collectors showcase and De Grisogonoa high-end jewelry brand from Switzerland. Ruder Finn has …
Child luxury defined like CharmPosh.com. Gucci’s entry will encounter an increasingly sophisticated Chinese market in children’s wear. Hundreds of Chinese local brands such as Paclantic, Li-Ning, MetersBonwe and Balabala already have a slice of the market. Moreover, international fashion brands Zara, H&M and Gap have opened stores in many major Chinese cities, and dozens …
Food is one of the defensive sectors for equity investors if there ever was one. Now, step back for a minute and consider a company like Campbell Soup Company (NYSE: CPB). Canned soup and similar products… Pace picante sauces, V8, Pepperidge Farms, Prego Italian sauces, Swanson, and more… None of these brands are exactly …
Luxury experiences in China – A KPMG study about the brand Salvatore Ferragamo Paul Cadman, Asia Pacific CEO and Christian Foddis, Regional General Manager, Salvatore Ferragamo, interviewed by KPMG. Ferragamo has been expanding its retail footprint in China for more than two decades and the market is now a key one for the whole group. …
Luxury marketers have waged a seemingly never-ending battle against counterfait goods in China. Despite recent government efforts to step up enforcement, faux luxury will unlikely disappear anytime soon. Manufacturers, along with their lawyers, customs officials, and local police, continue to hunt down counterfeiters in one place, only to see them pop up again in another. …
Since February 2011, seven world-class luxury brands, most recently Cartier, have opened exclusive branded video channels through China’s leading Internet television site Youku.com, Inc. (NYSE: YOKU). Other luxury brands with exclusive presences on Youku include Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido. The branded video channels are not the luxury brands’ first foray into …
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