Luxury Brand Digital Marketing Portal
“Captivated” – Craig McDean and David James portray the new Mercedes-Benz CLS with Karolina Kurkova Mercedes-Benz is actively involved in fashion events in 30 countries on every continent. In addition to establish fashion weeks in Berlin, New York (up-coming from February 10th to 17th, 2011), London, Milan, Paris, the German luxury brand is also present …
The China luxury market is a big target for virtually every major luxury brand. After all China is only the world’s fastest growing market for luxury goods and by 2015 is forecast to be the top buyer of luxury goods such as cosmetics, handbags, watches, shoes and clothes. Most Western fashion brands have already recognized …
All the buzz in the luxury world today is about Beyonce, Julianne Moore and Lauren Hutton! The brand awareness goes to Tom Ford for putting together an amazing catwalk! During the Tom Ford’s Spring/Summer 2011 fashion show for NYC’s fashion week they managed to pull off a secretive show with A-Listers working the catwalk. Smart …
Affordable luxury and high-end luxury are two different branding concepts. Which is exactly what one thinks of when comparing Kohl’s to Gucci. Recently, Jennifer Lopez and Marc Anthony announced they will be launching a his-and-hers contemporary “lifestyle and home décor brand” for Kohl’s Department Stores that will debut in fall of 2011. What’s the big …
Every fashion brand is racing to get front page coverage these days. However, even after exclusive product launches and special V.I.P invites many fashion brands still don’t achieve the results they want. Mainly because when it comes to fashion PR most brands still don’t understand that every event must serve a purpose. Fashion powerhouses have …
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