Luxury Brand Digital Marketing Portal
Many luxury brands have not considered social media as part of their marketing mix. The reason, perhaps, is that social media is incorrectly viewed as a medium for younger people who don’t fit the customer profile of such brands. But this impression is misleading in at least two ways. According to one user report, social …
It used to be that the only way you could show the world you liked BMW cars, Burberry trench coats or Ralph Lauren blazers was to buy one. Now, all you have to do is click the “like” button on a brand’s Facebook page. Luxury brands came late to the social networking party, but they …
Did your luxury brand product or services make it on the red carpet or in the luxury gifting suites at the Oscars this year? If so you can still make good on your return of publicity exposure from the 2011 Academy Awards. Here is a quick rundown of how to achieve massive exposure and turn …
Ask any luxury brand about their marketing and promotions strategies for 2011 and social media will be on the top of the list. Finally and a long time coming in 2010 luxury brands started to recognize the importance of having an online identity. We saw many major luxury brands open commerce sites and start to …
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