Luxury Brand Digital Marketing Portal
This may be a huge sign that not only is luxury a perception but also lifestyle is a perception too. Wealthy lifestyle is beyond loyalty to luxury brands. Before this recent study I never really understood why a Toyota Prius with a modest price tag was considered the luxury car for wealthy consumers. However, I …
This may be a sign for luxury car brands that it is time to start engaging. What’s the use of having fans and followers if you don’t interact with them? Luxury brands should certainly take advantage of social media platforms to connect with their audiences. Consumers are savvy and the days of fluff ads and …
In two phases Renault will launch its luxury brand Initiale Paris… Renault currently uses the name Initiale for a trim level that indicates a well-equipped range-topping model from Renault’s lineup. Concept Initial was also the name of a concept car from 1995 which previewed a lozenge-badged flagship sedan. In May Tavares also announced that Renault …
Maserati paintwork available in 16 colors If you own a Maserati or considering buying one you will love to learn about the paintwork detail. What makes the Maserati so exceptional is the paintwork available in 16 colors which 12 are amazing metallic colors. This is why the Maserati always looks so sexy appealing to generation …
Sometimes the most expensive may not be the best way to enter a market. With that said BMW is changing the way they plan to target ultra luxury Chinese consumers. Not a bad luxury PR move and we at MosnarCommunications.com is calling this the smartest luxury PR move maybe ever. When the numbers are …
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