Luxury Brand Digital Marketing Portal
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. With its three brands BMW, MINI and Rolls-Royce, the …
Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a 2013 Top Safety Pick from the Insurance Institute of Highway Safety (IIHS). Luxury Car Maserati Maserati …
“SPA and the XC90 are firm evidence of our Volvo-by-Volvo strategy. The XC90’s outstanding combination of luxury, space, versatility, efficiency and safety will bring the SUV segment into a new dimension, just as the original XC90 did in 2002,” says Dr Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group. Photo credits …
Photo credits Acura The all-new 2015 TLX was designed to deliver a unique and compelling blend of sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, appealing to a broad cross-section of luxury customers with three all-new powertrains and advanced chassis technologies that respond intelligently to the will of the driver. The TLX lineup features three distinct …
Audi will be demonstrating its highly automated Piloted driving technology in an Audi A7 equipped to handle driving functions on freeway conditions up to 40 mph. Audi believes this initial version of Piloted driving — called Traffic Jam Pilot — could be available to consumers within five years. The ability to conduct research in the …
When you think of the top selling luxury SUV, maybe Acura is not a first or second thought. However, Acura’s MDX is now the top selling luxury SUV ever beating out some big name rivals to take this honor. What luxury brand marketing lesson can we learn from their success? First, Acura reports they sold 692,710 MDXs since …
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