The Luxury Brand Marketing Lesson From Top Selling SUV #SizeMatters

When you think of the top selling luxury SUV, maybe Acura is not a first or second thought. However, Acura’s MDX is now the top selling luxury SUV ever beating out some big name rivals to take this honor. What luxury brand marketing lesson can we learn from their success? First, Acura reports they sold 692,710 MDXs since…

Vertu for Bentley Distinctive Luxury Smartphones

At the headquarters of Bentley in Crewe, Wolfgang Durheimer, chairman and CEO of Bentley Motors, said: “Bentley’s new partnership with Vertu brings together two world-leading brands, defined by their commitment to performance, luxury and customer experience. The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience…

Luxury Automotive Brand Lincoln Promotes New MKC Using Content Marketing and Social Media Influencers

Photo credits The Lincoln Motor Company “Dream Ride” is an immersive virtual ride experience that puts online visitors in the passenger seat of an MKC with actor Sam Page as he races across town in pursuit of actor Daniel Taylor, a suspected wallet thief. Along the way, viewers are treated to an up-close look at features…

Luxury Car International Maserati Centennial 100 Years of Automotive Excellence

Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a Top Safety Pick from the Insurance Institute of Highway Safety (IIHS). The flagship Quattroporte GTS leads…