Luxury Brand Digital Marketing Portal
International Spirit and Beverage Group, Inc., is an authorized importer, licensor and marketer of alcoholic beverages. ISBG, combines innovative marketing with some of the most unique products their industry has yet seen. The Company’s dedication to product integration throughout key markets is a particularly sound business practice, revealing the foresight and experience of its leadership …
Polo has long been respected as a super sport for the ultra rich. Even charities love to raise money through a celebrity polo match to drive brand awareness and sponsorships at the same time. Many polo clubs exist around the world and wealthy people love being affiliated with distinguished polo clubs. Polo History Polo …
Could the solution to revive China’s luxury market be a movie series “Tiny Times?” – Seems that Tiny Times is reminding us that four women dressed to the nine is hot and “where do you buy that outfit” is back in fashion once again.Tiny Times series of books and films, which follows four women from …
photo credit Tory Burch Resort 2015 If it is true that theory guides research “which it is” every luxury brand should evaluate their social media perception. It’s still a major debate among luxury brands “to do social media” or not. I must first personally express that paid social media influence never returns the same brand awareness …
One of the biggest problems for any brand can be figuring out how-to identify their primary target audience. For a luxury brand this is the lifeline of their brand management and promise for how-to deliver luxury goods to the their best target audience consumer in the marketplace. Plus for luxury brands delivering this process is …
All luxury brands should take notes on Nike’s transformation into the premium marketplace… Especially, “those emerging luxury brands” should try to understand what it takes to connect with high-end consumers. Okay, I know exactly what you might be thinking “this is Nike” so they would have no problem entering the luxury marketplace? Take lessons from …
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