Luxury Brand Digital Marketing Portal
The next frontier for luxury brands might not be China. As luxury brands continue to lack luster in China because of an increasing slump in retail sales. Companies are growing concerned about where should they be focusing to attract affluent customers. It might not be China or even a country…. Luxury brands must seriously stop …
Limelight Gala, when personal success meets timeless love … The ultimate feminity. The 1960s were pervaded by a resolutely fanciful spirit. Piaget adorned the elegant women of the time with dazzling jewellery watches. The new Limelight Gala Watch collection which was presented for the first time in January 2013 at the SIHH Salon International de …
It's a sign of the times and affordable luxury is here to stay. The ultra luxury consumer has always been a special class of people and very few individuals can actually truly afford to make extravagant purchases. While it may be fun to dream about the most expensive items and services the majority of consumers …
Expion alleviates top pain points for brand marketers by providing a proven way to understand, manage, control and grow a brand's social media presence – at both a local and global level. Leading brands use Expion for their social media management, including AMC, Applebee's, Coca-Cola, H&R Block, Hilton, Home Depot, Kraft, Mattel and Mondelez International. …
It might be safe to say that Apple will not catch up with Samsung to compete in a premium brand strategy market. Keep in mind that luxury was never for the masses. Apple just became wildly successful at producing mass and quality luxury. Partly because Steve Jobs served as such a superior leader understanding the …
What is it about an luxury brand ad campaign that captures the attention to create a demand? In order to connect with high net worth individuals, the most important thing to do is find them first. Through advertising luxury brands can use lifestyle ads to engage and educate desired target audiences. Luxury brands utilize ad …
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