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Luxury Brands

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Next Generation Of Luxury Brands PR Profile No Logo Low Key

The most sought after luxury brand market in China has a luxury brand PR problem. It appears that the next generation of luxury brands PR profile is somewhat different from traditional luxury brands. Those who love traditional luxury brands know them by their brand logo identity. This way of thinking is changing…. Rupert Hoogewerf, chairman …

Luxury PR Electrolux Launches New Super Luxury Kitchen Range

Ultra wealthy consumers who love luxury kitchen tools have lots to celebrate. Electrolux has launched a new super luxury kitchen range. Luxury PR firm Weber Shandwick and The Communications Store will lead public relations assistance. The high-end ‘Grand Cuisine’ range promises to allow consumers to recreate Michelin-star cooking experiences at home. It includes various professional …

Luxury Yachting | Riva Celebrates Its 170th Anniversary

Riva yachts, a style icon and symbol of unsurpassed Italian craftsmanship, celebrates its 170th anniversary and 50 years of the legendary Aquarama with the launch of the new Riva 63′ Virtus and a special anniversary website – www.riva170.com. The website pays homage to the history of the brand that remains synonymous with luxury and timeless …