As the popularity of luxury brands grow so is the demand for luxury counterfeit products. Not taking the rise of fake imposters lightly luxury brands are fighting back to protect brand credibility. Luxury brands have always depended on exclusive consumer relationships to combat counterfeit demands. Now that more luxury brands are open to online …
Luxury PR
Showing: 133 - 138 of 229 ArticlesLuxury Brand Social Media PRVCY Jeans Celebrity Placement Giveaway Contest
All the talk in Hollywood is about PRVCY Jeans which all started with a luxury brand social media campaign being endorsed by celebrities. The impact of luxury social media campaigns is the new luxury brand marketing appeal. Many luxury brands are focused on giveaway contests to attract a cult following of fans and followers. Omni …
Luxury Car Newness A Bigger BMW 3-Series For China
Sometimes the most expensive may not be the best way to enter a market. With that said BMW is changing the way they plan to target ultra luxury Chinese consumers. Not a bad luxury PR move and we at MosnarCommunications.com is calling this the smartest luxury PR move maybe ever. When the numbers are …
The America’s Cup Club Lounges at The BAUERs
History and technology, tradition and innovation, progress and sustainability: Today’s Venice is a story of the old and the new, the ancient and modern. Just like the America’s Cup, the oldest trophy in international sport, that has a new, exciting, modern look. Embracing the ‘new’ America’s Cup is the evidence of this duality in Venice, …
New PPR Five Year Sustainability Plan What Luxury Brands Can Learn
In order for luxury brands to survive sustainability is key. So no matter what economic recession or depression occurs the luxury brand is built to last. Mega luxury brand PPR is mastering luxury PR by communicating with their public audience. No secrets PPR is announcing how they plan to sustain over five years. Luxury brands …
Luxury Brand | Dior Taipei 101 Opening
GRAND OPENING – Christian Dior Taipei 101 Tower Opening Event on March 24th 2012 Reaching 508 meters, the Taipei 101 was, for four years, the world’s tallest building. One of the most recognizable, too, thanks to its structure that recalls a pagoda roof. Inside: the boutique. In the windows, the most recent haute couture …
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