Luxury Brand Digital Marketing Portal
Mulberry celebrated its 40th anniversary by announcing it has more than quadrupled its annual profits due to a rapid increase in demand, farfetch.com says this proves that luxury handbags are providing affordable access to luxury fashion for consumers – British luxury handbag maker Mulberry recently announced that its annual profits have more than quadrupled, with …
Luxury marketers have waged a seemingly never-ending battle against counterfait goods in China. Despite recent government efforts to step up enforcement, faux luxury will unlikely disappear anytime soon. Manufacturers, along with their lawyers, customs officials, and local police, continue to hunt down counterfeiters in one place, only to see them pop up again in another. …
Vivid Luxury Marketing, a specialist PR and Marketing Agency servicing the Luxury Brands industry in Southern Africa covering areas of Luxury Brand strategy, PR and Publicity, Social Media Management and Luxury Events, has an opportunity for a PR Account Executive / Manager. This role will suit a self-motivated, driven and ambitious individual. Strong relationships with …
Gucci is 90 and, given that the luxury goods industry is rarely backwards in coming forwards where the promotion of a big brand is concerned, if you didn’t know about its birthday already, you soon will. Festivities have so far included a standout women’s ready-to-wear collection harking back to spirit of the label in the …
PARIS– Two Italian luxury brands, Gucci and Bottega Veneta, are testing men’s-only stores in China, a sign of the dominance of the male clientele in the world’s most robust luxury-goods market. Men are the biggest spenders in China – not only for themselves, but for women, said François-Henri Pinault, the owner of Gucci and Bottega …
OSMAN and Irwin & Jordan are among labels chosen as the luxury industry’s labels of the future. Walpole – a trade body representing the British luxury industry – awarded seven fashion names its Brands of Tomorrow status, a bespoke mentoring and coaching programme. “The Walpole Brands of Tomorrow is now in its fifth year and continues …
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