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Luxury PR

Showing: 193 - 198 of 229 Articles

Becoming The Next Big Luxury Public Relations Agency Of Record

It’s a new year and 2011 is highly anticipated to be the come back year for luxury brands. Which is leading many luxury brands in search of a public relations agency of record. In the past most big agencies who shall remain nameless got clients on their big names. Today luxury brands now recognize the …

How To Adopt The Urban Luxury Concept That Made Cadillac Fastest Growing Luxury Brand In 2010

Location, location, location is the concept for urban luxury and Cadillac redefines how to profit from this theory. The element  of concept planning is that theory guides research. In 2010 Cadillac reported double digit gains in New York, Los Angeles, and Miami all three locations known for their urban luxury lifestyle. No shocker that Cadillac …

For Most Luxury Brands Is Social Media Failure Likely In 2011?

Ask any luxury brand about their marketing and promotions strategies for 2011 and social media will be on the top of the list. Finally and a long time coming in 2010 luxury brands started to recognize the importance of having an online identity. We saw many major luxury brands open commerce sites and start to …

2011 Luxury PR Trends: Tailoring Luxury Products For Emerging Markets

Emerging markets offer a goldmine of revenue potential for Western luxury brands. It is important to tailor luxury PR campaigns when targeting Chinese, Indian, or Brazilian consumers by far the hottest luxury audiences right now. Western luxury brands are still favorites among the top emerging markets so customizing luxury campaigns can equal a lot of …

Tom Ford Catwalk Exclusive Video Release Drives Mass Internet Crowds

All the buzz in the luxury world today is about Beyonce, Julianne Moore and Lauren Hutton! The brand awareness goes to Tom Ford for putting together an amazing catwalk! During the Tom Ford’s Spring/Summer 2011 fashion show for NYC’s fashion week they managed to pull off a secretive show with A-Listers working the catwalk. Smart …