It’s a new year and 2011 is highly anticipated to be the come back year for luxury brands. Which is leading many luxury brands in search of a public relations agency of record. In the past most big agencies who shall remain nameless got clients on their big names. Today luxury brands now recognize the …
Luxury PR
Showing: 193 - 198 of 229 ArticlesHow To Adopt The Urban Luxury Concept That Made Cadillac Fastest Growing Luxury Brand In 2010
Location, location, location is the concept for urban luxury and Cadillac redefines how to profit from this theory. The element of concept planning is that theory guides research. In 2010 Cadillac reported double digit gains in New York, Los Angeles, and Miami all three locations known for their urban luxury lifestyle. No shocker that Cadillac …
For Most Luxury Brands Is Social Media Failure Likely In 2011?
Ask any luxury brand about their marketing and promotions strategies for 2011 and social media will be on the top of the list. Finally and a long time coming in 2010 luxury brands started to recognize the importance of having an online identity. We saw many major luxury brands open commerce sites and start to …
2011 Luxury PR Trends: Tailoring Luxury Products For Emerging Markets
Emerging markets offer a goldmine of revenue potential for Western luxury brands. It is important to tailor luxury PR campaigns when targeting Chinese, Indian, or Brazilian consumers by far the hottest luxury audiences right now. Western luxury brands are still favorites among the top emerging markets so customizing luxury campaigns can equal a lot of …
Tom Ford Catwalk Exclusive Video Release Drives Mass Internet Crowds
All the buzz in the luxury world today is about Beyonce, Julianne Moore and Lauren Hutton! The brand awareness goes to Tom Ford for putting together an amazing catwalk! During the Tom Ford’s Spring/Summer 2011 fashion show for NYC’s fashion week they managed to pull off a secretive show with A-Listers working the catwalk. Smart …
Luxury Young & Edgy Gift Guides 2010
Whether you’re trying to buy a gift for someone that’s young in age or just young at heart, picking the perfect present for a woman who’s on the cutting edge of fashion and trends can be a bit of… Read the rest
You must be logged in to post a comment.