Stop focusing on selling luxury goods to those who “can’t afford” to buy what you have to offer. That’s the biggest problem for the majority of luxury brands that I often encounter who enlist my consulting services for luxury PR media enhancement. If a luxury PR firm is only qualifying impressions by counts (likes, fans, …
Public Relations
Showing: 7 - 12 of 13 ArticlesPR Roll Call News Updates
Who’s who and who is doing what in the world of public relations. An exciting roll call of PR movers and shakers doing big things for the hottest brands. Denise Grayes from Business Wire Nashville counts down what’s significant in PR news lately. Grayes highlights the many changes in PR and what is happening…. …
Ferguson A Lesson In Diversity For Luxury Lifestyle Brands
The serious riots in Ferguson, Missouri should be viewed as more than just a local problem. While many luxury and lifestyle brands may not think that this issue will impact them directly. However, the problem in Ferguson is a diversity crisis issue. So, this is a problem that impacts every luxury and lifestyle brand directly. …
Fashion PR aLine Media Collaboration With StyleSaint
aLine media public relations announced its collaboration with StyleSaint, a new fashion media and e-commerce company and the go-to resource for all things style. StyleSaint is single-handedly changing the way fashion is discovered, delivered, and consumed by empowering a global audience of fashion lovers, such as bloggers, stylists, designers, and fashionistas, to gather and share …
New Rules For Engagement How-to Get Publicity When Starting Out
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Now that you’ve made the bold move of opening up your own business, you’re likely faced with the challenge of spreading the word about your goods or services …
Hit or Miss Gilt Targets Luxury Chinese Consumers With Vipstore.com
While Gilt is already a household name among online shoppers in the US, the brand, although a relative newcomer to the Chinese market, is already off to a vigorous start. China, with the world’s most vibrant market for luxury goods due to its soaring middle-class – already at 50 million and still growing – has …
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