Designing Superior Holiday Gift Guides For Selling Enormous Luxury Goods

Stop focusing on selling luxury goods to those who “can’t afford” to buy what you have to offer. That’s the biggest problem for the majority of luxury brands that I often encounter who enlist my consulting services for luxury PR media enhancement. If a luxury PR firm is only qualifying impressions by counts (likes, fans,…

Fashion PR aLine Media Collaboration With StyleSaint

aLine media public relations announced its collaboration with StyleSaint, a new fashion media and e-commerce company and the go-to resource for all things style. StyleSaint is single-handedly changing the way fashion is discovered, delivered, and consumed by empowering a global audience of fashion lovers, such as bloggers, stylists, designers, and fashionistas, to gather and share…

Hit or Miss Gilt Targets Luxury Chinese Consumers With Vipstore.com

While Gilt is already a household name among online shoppers in the US, the brand, although a relative newcomer to the Chinese market, is already off to a vigorous start. China, with the world’s most vibrant market for luxury goods due to its soaring middle-class – already at 50 million and still growing – has…