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Often businesses contact us wanting to develop a social media campaign, which as a discipline we have mastered very well. Do we have a crystal ball for making social media campaigns successful and are our people just that good? No, and sadly no! What allows us to have successful social media campaigns, are two things …

Everyone wants to still look stylish no mater how much it costs to full up the gas tank, which is averaging about $60 to $70 these days. However, celebrities always seem to look fabulous in high fashion, People shows how to get these posh looks for less. Star Looks for Less

A recession to me is if my direct competitor goes out of business, a depression of course would be if I was to go out of business before my direct competitor. Often companies make the mistake of cutting cost during economic downtimes and the PR budget is usually the first to go. Some companies should …

ABC is going above and beyond to promote their fall lineup. What a power PR move this network is pulling! TV Guide will hit newsstands this Thursday and it will feature only advertising from ABC! Not stopping with the basics; the new issue will carry 21 advertising pages for ABC, including brand and tune-in messages …

Most brands don’t realize that they have the power to create and control their publicity coverage in their direct industries. Often they miss out on mass opportunities to receive free publicity related to hot trends and ideas. A solution to get some media buzz surrounding your products and services is to stay in the know …

Who will be Senator Barack Obama’s running mate? Those still holding out for Senator Hillary Rodham Clinton, I don’t think so. According to the IHT, Senator Barack Obama has all but settled on his choice for a running mate and set an elaborate rollout plan for his decision, beginning with an early morning alert to …