Chanel is driving a covet experience around the world and we are on board under their spell. The luxury brand holds immense powerful influence that even after recent terrorist attacks and also the robbing of Kim Kardashian West, luxury shoppers are returning to Paris for high-end retail experiences.
Chanel Covet Experience
G Dragon just made the entire universe want to own a pair of two-tone derby shoes by Chanel (including us)! As an Asian luxury brand ambassador his “South Korea Influential Value” connects the luxury brand to Chinese luxury consumers.
Where Chinese luxury consumers are on track to spend $29 billion with South Korea luxury retailers. Creating room for Asian luxury brand ambassadors to generate revenue for luxury brands and beyond.
This collaboration is a dream come true for any luxury brand seeking to gain “influential control” through their use of brand ambassador influence power.
Even with having some 11.2 million people plus following G Dragon on Instagram. However, Chanel will need to also enforce a “digital marketing campaign” approach to leverage the influence value to sell more luxury goods from this relationship. Where online digital marketing and mobile engagement will be essential to generate more revenue for luxury brands in 2017 and beyond.
Chanel In Paris
In 1937, Gabrielle “Coco” Chanel took up permanent residence at the Ritz Paris. Transforming her background upon her death on Jan. 10, 1971 to a great Parisian couturière, rather than the poor orphan girl from Saumur.
Only exclusive selected guests were invited at lunchtime, teatime or in the evening to attend a show in a “Café Society” setting, showcasing a collection of Parisian chic in Chanel’s customary palette of cream, white, navy, and black, with a range of golds and the occasional splash of bold red. Lily?Rose Depp opened the show, followed by several of Chanel’s brand ambassadors and some twenty stars chosen to embody the spirit of a hotel familiar to the world’s most elegant women.
Full film of the Paris Cosmopolite 2016/17 Métiers d’Art show that took place on December 6th, 2016 at the Ritz Paris Hotel.
The models, coiffed with delicate tiny veils or rose crowns and shod in oxfords with black or white patent leather heels or suede patchwork thigh-length boots, presented some seventy designs that perfectly encapsulate the refinement and savoir-faire of the Métiers d’art studios.
Story of the Paris Cosmopolite 2016/17 Métiers d’Art CHANEL Show
For daywear, the models showed off tweed suits with jackets fitted at the waist and decorated with braid, beadwork, roses, and embroidery. The season’s skirts are pencil or wraparound, with the occasional pair of capri pants; the jackets are spencers worn over tunics or boleros over long gowns, in a modern twist on the iconic suit. Trouser suits, tuxedos in tweed or gold sequins, long coats with bias-cut skirts and broad collars, capes, and quilted jackets are presented in a range of tweed, denim, felt, cashmere, and marabou. Knitwear is everywhere, with precious embroidered sweaters, long gilets, never-ending scarves and hats warming up daywear and eveningwear alike.
The night is set to be flamboyant, in tulle, plumetis, and organza; long gowns, sheath dresses, swirling skirts and trouser suits are ornamented with embroidery, satin or velvet bows, crystal mesh, ostrich feathers, and marabou. Embroidered bags and cascading beadwork are occasional sumptuous adornments for the elegant women who are the embodiment of modern Parisian chic.
Inside the Maisons d’Art – Paris Cosmopolite 2016/17 Métiers d’Art CHANEL Collection
Film on the making-of the Paris Cosmopolite 2016/17 Métiers d’Art collection.
House ambassadresses Lily?Rose Depp, Ellie Bamber or Alice Dellal as well as Cara Delevingne, Sistine Stallone, Georgia May Jagger took part of the show among models alongside Pharrel Williams and Levi Dylan.