Coach lived up to their reputation as America’s original house of leather for their 75th anniversary at New York City’s Pier 94 with a dual-gender runway show and party featuring musical sets by guest DJs Lolawolf and Mark Ronson.
Coach was founded in a small Manhattan loft by six artisans with a simple goal: to create beautiful, functional items in modern shapes and the finest leathers. 75 years later, it celebrates its heritage as America’s Original House of Leather with the fresh, modern take of Executive Creative Director, Stuart Vevers. Coach, Inc. is a leading New York design house of modern luxury accessories and lifestyle brands. Coach brand was established in New York City in 1941, and has a rich heritage of pairing exceptional leathers and materials with innovative design.
Coach 75th Anniversary
Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach’s website at www.coach.com.
The evening was a celebration of Coach’s successful re-invention for a new generation of luxury customers in a year which saw many milestone achievements, including the opening of its first Coach House global flagship stores on New York City’s Fifth Avenue and Regent Street in London, as well as the re-location of its headquarters to the city’s newest landmark address, 10 Hudson Yards.
The Women’s Pre-Fall and Men’s Fall 2017 were presented to a capacity crowd and guests such as actors Drew Barrymore, Dree Hemingway, Zoe Kravitz, Riley Keough, Emma Roberts, Michael B Jordan, Hopper Penn, Laura Harrier, Hari Nef, Olivia Culpo, Rowan Blanchard, model Jordan Barrett, musicians Diplo, Mark Ronson, Dua Lipa and Soko, stylist Brad Goreski, artist Arden Wahland designers Pamela Love and Peter Copping.
On the runway, Executive Creative Director Stuart Vevers presented a vision of American optimism and the cool attitude of the West Coast mixed up with the individualism of New York City. Nostalgic retro graphics – space program, spaceships and planets were paired with shearling, leather and varsity detailing. He explored the tension between toughness and a gentle femininity with the playful, innocent charm of patch-worked prairie dresses, delicate floral buttons, trompe l’oeil bows and shoes in bold proportions with magpie-like details. The season’s new bag made its first appearance, a glovetanned leather hobo called The Bandit. Models including Gabriel Day-Lewis, Dilone, Winnie Harlow, Binx Walton and Lexi Boling walked through a set that took inspiration from a motel parking lot complete with vintage cars, snow and the Young People’s Chorus of New York City performed a special arrangement of “Empire State of Mind,” the modern anthem of Coach’s birthplace.
Coach House’s 20,000 square foot of retail space were designed by Executive Creative Director Stuart Vevers in partnership with William Sofield, Designer and President of Studio Sofield. The store interior displays a distinctive New York City attitude and the most evolved expression of Coach’s design and positioning, as well as a series of products and services that reflect Coach’s philosophy of Modern Luxury.