Digital marketing is the single most relevant tool to save luxury brands dying to be discovered right now.
It’s coming up on the holiday season and the luxury market is a very overcrowded space. Luxury brands are vastly competing to capture attention through increased spending on their advertising.
They now realized that social media ads alone can’t do everything needed to generate revenue to sell more luxury goods. That is if they want to sell more luxury goods through digital discoverability offers.
Fendi Fall 2016 Ad Campaign
Let’s face it, if only social media ads could sell out luxury goods, products, and services then luxury brands wouldn’t be in trouble right now…Social media is great for brand awareness and recognition exposure. Which still additionally requires the digital expertise for implementing “social media optimization” to make social media advertising and promotions successful.
So if luxury brands want to sell more luxury goods they must turn to influencer marketing PR using digital marketing focused on luxury discoverability.
Hence, partnering with MosnarCommunications.com as a luxury channel partner would be a very smart move right now.
In fact, the Publicis Groupe media agency forecast that digital will be the largest luxury advertising medium in 2017, overtaking print and TV, accounting for 32.1 per cent of total spend by such brands.
In fact, the number one solution that can save luxury brands is to focus on “digital marketing”!
The Big Problem
Many luxury brand managers don’t exactly understand what “the best method approach to digital marketing” for a luxury brand should be!
Digital marketing is not about simply asking a luxury blogger or luxury platform for a “guest-post” spotlight and gaining a back link. It’s not about sponsoring just one featured article on a credible niche luxury website and expecting that one article to do all the work forever.
Most importantly, digital marketing is not about promoting ads on social media! and that’s all it takes!
What Digital Marketing Really Is:
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
These are all the most common mistakes luxury brand managers are making when it comes to their digital marketing campaigns.
Most luxury brands must change the way they think when it comes to implementing digital marketing strategies.
Luxury Brands Think Too Old-Fashion
Every holiday season luxury brands start spending immensely on advertising in luxury magazines, on billboards and holding lavish luxury events.
This all helps to increase their luxury brand recognition….but not to drive an increase for selling more luxury goods, products, and services.
Influence Value Digital Search Is Necessary
We now know that more than half of all traffic to a luxury brand Web site comes from search! Plus when it does luxury consumers are looking to buy and in the mood for a shopping online discovery experience.
The largest stakeholder is Google their search engine is the biggest source of traffic to the luxury category. Nearly 40% of visitors leaving a luxury brand site keep shopping by going on to another retail site.
Some 46% of this traffic is paid, greater than the paid rate seen for the broader apparel and accessories market at 39%.
Luxury brands who want to sell more luxury goods must start to also focus on organic influencer marketing PR and collaboration engagement.
That’s what we do here at MosnarCommunications.com offering a niche organic platform for luxury and digital marketing through our influencer marketing PR platform. As well as channel partner network collaboration to increase organic growth exposure to sell more luxury goods.
Luxury Influencer Ads Are More Credible
Online lifestyle destination Pursuitist is simplifying how luxury brand advertisers and publishers source relevant influencers with the debut of its Pursuitist Influencer Network.
The Pursuitist Influencer Network is part of Pursuitist’s continued evolution in reaching high-net-worth individuals through digital media. To achieve its target goal of connecting its brand partners with affluent individuals, Pursuitist has curated a network of luxury-leaning influencers.
Luxury influencer ads are more credible for digital marketing discoverability to promote luxury goods.
It’s now all about digital for luxury brands and without digital marketing luxury brands will not be able to sustain.