RCI, part of the Wyndham Worldwide family of brands, announced  that the company has worked with ListEngage to roll out an innovative new communications platform for its customer transactional emails leveraging the Salesforce Marketing Cloud. ListEngage is a Salesforce partner and has been committed to helping clients succeed on the Salesforce Marketing Cloud since 2003. ListEngage’s team of 40 experts represents a high level of expertise and experience in email and mobile marketing, strategic planning, digital campaign management, CRM implementation, marketing automation, and mobile-responsive email design. Located in Framingham, MA, ListEngage was named in the Top 50 Fastest Growing Privately Held Companies inMassachusetts in 2016 and made the Inc. 5000 list in 2015.

The Travel and Hospitality (T&H) industry understands the importance of customer satisfaction and keeping customers informed in real time, but traditional modes of communication can cause branding confusion, fragmented customer experiences and missed marketing opportunities. Antiquated software and systems have also made it more difficult and time consuming for staff to update with the information customers need.

RCI Rolls Out ListEngage

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As the largest timeshare exchange network in the world, RCI sends millions of transaction-based emails to its members every year and realized the need to transition to Salesforce Marketing Cloud to provide customers with more relevant experiences. In the past, it would take hours for members to receive notifications. Now, they receive them within minutes of completing a transaction. The new platform enables consistent branding, more personalized messages and allows RCI to make use of multiple touch points that reinforce the RCI brand.

To solve this challenge, RCI brought in Salesforce partner ListEngage to develop a dynamic, mobile-responsive email program that would allow RCI to connect with its members from 4,300 resorts, more than 100 countries and in 19 different languages. The new automated solution is expected to generate significant ROI, save RCI a substantial amount of money and increase sales through cross-selling products in a way they couldn’t previously do.

Email and mobile messaging can be extremely useful, cost-effective tools for T&H initiatives, such as nurturing new customers, remarketing, responding to reservations abandonment, safety and travel alerts, and promoting room nights. The industry has traditionally struggled with effectively using the data they collect and providing personalized customer experiences in a multi-channel environment. With new business models emerging from non-traditional competitors (such as Uber and Airbnb), traditional T&H companies need to seek every advantage to maintain a competitive edge. Companies who embrace a comprehensive digital marketing strategy will have an advantage over competitors who don’t.

Email Marketing Campaign

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The new solution implemented by ListEngage for RCI makes it possible to:

  • Embrace the new sharing economy.
  • Understand customers’ needs and desires.
  • Create optimal, personalized customer journeys.
  • Capture data and automate processes in real time.
  • Utilize mobile technology and social media.
  • Use predictive intelligence to target the right prospects.

The RCI solution has become a platform that can be expanded for future Member Notifications and one that can be managed with very few (if any) technical resources.

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RCI is the worldwide leader in vacation exchange with approximately 4,300 affiliated resorts in more than 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience, they offer them the possibility of renting a beach house with twiddy rentals at a really good price. Today, through the RCI Weeks® program, the week-for-week exchange system, and the RCI Points® program, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its 3.8 million RCI subscribing members each year. RCI’s luxury exchange program, The Registry Collection® program, is the world’s largest program of its kind with approximately 200 affiliated properties either accessible for exchange or under development on six continents. RCI is part of Wyndham Destination Network and the Wyndham Worldwide family of brands

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