Jim Beam, the World’s No. 1 bourbon will offer the experience to one lucky, legally aged fan looking for a physically distant way to toast the holiday season with family and friends.

(MC MosnarCommunications.com Luxury Press Release) – This year, the holidays will look very different for people hoping to gather safely with friends and family. That’s why, during what’s usually the most festive time at the Jim Beam® American Stillhouse, Jim Beam is bringing that Kentucky hospitality and holiday spirit to one lucky fan’s home. Its one-of-a-kind “Beam Snow Globe” experience will allow a small group of friends and family to enjoy holiday cocktails in a physically distanced setting.


The recipient of the pop-up experience will be treated to a unique snow-globe setup for a night in their front yard, backyard or driveway that includes:

  • Three individual enlarged “snow globe” domes (with seating for one to two people in each), adorned with elements inspired by the iconic American Stillhouse in Clermont, Ky.
  • A physically distant, licensed bartender to craft classic bourbon cocktails (guests must provide their own bottle of Jim Beam® – limit two cocktails per guest).
  • High-quality speaker systems, allowing you to safely communicate with friends and family and enjoy bluegrass-inspired holiday tunes.
  • Glassware, bar tools, mixers, seating and heaters (as needed).2

On Dec. 10, sometime after 12 p.m. EST, one “Beam Snow Globe” experience will be made available for bourbon fans 21+ on the Jim Beam e-Store (jimbeam.com/en/snow-globe-experience) for $17.95, representing the year the Beam family first distilled bourbon. It will be offered on a first-come, first-served basis. The lucky recipient will be sent an email with proof of purchase, followed by an email from a Jim Beam representative in order to schedule the day and time of the experience (available Dec. 17 – 22, subject to local conditions and protocols).

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