Moncler S.p.A. and Sportswear Company S.p.A., which holds Stone Island brand, announced today that they have reached an agreement as a result of which Stone Island joins Moncler to develop together a new shared vision of luxury.

(MC Luxury Press Release) – With this transaction, united by their “beyond fashion, beyond luxury” philosophy, these two Italian brands will strengthen indeed their ability to interpret the evolving cultural codes of the new generations, reinforcing their positioning within the new luxury segment. This is a concept that embraces the search for experientially, inclusivity, a sense of belonging to a community, and the mixing of diverse meanings and worlds including those
of art, culture, music, and sport.

Stone Island Mosnar Communications Luxury Press Releases

Remo Ruffini and Carlo Rivetti are thus consolidating their vision of the future, bringing together their entrepreneurial, managerial, and creative cultures, their technical product know-how with the goal to further
strengthen the competitiveness of the Moncler and Stone Island brands while fully respecting their identity and autonomy and accelerating the development of both companies.

Moncler will share with Stone Island its knowledge and experience to fully capture the important growth potential in particular of the Americas and Asian markets as well as in the DTC (Direct to Consumer) channel, alongside its culture of sustainability which allowed Moncler to rank as Industry Leader of the ‘Textile, Apparel & Luxury Goods’ sector in the Dow Jones Sustainability Indices World and Europe for the second consecutive year.

Remo Ruffini, Chairman, and CEO of Moncler S.p.A. comments: “I have always worked to build a strong brand where uniqueness and closeness to the consumer have been the cornerstones of development always beyond
trends and conventions.


Sharing the same vision leads us today to joining forces with Stone Island to write our future together.

Led by an entrepreneur of high renown, Stone Island is a great success story, a company that has built an exceptionally strong relationship with its community, offering a highly distinctive product, as a result of unique
technical skills and absolute clarity in its positioning. It is a story of Italian excellence.

Moncler, together with Stone Island, will offer to new generations a new concept of luxury, far from the traditional stereotypes in which young people no longer recognize themselves. We believe in an open and
the engaged universe, which thrives on community, experiences, and cultural exchanges, where communication is always interaction and where the aspirational goes beyond possession to become “being part of” and

We’re coming together – continues Remo Ruffini – at a challenging moment both for Italy and the world, when everything seems uncertain and unpredictable. But I believe it is precisely in these moments that we need new energy and new inspiration to build our tomorrow.

This is a union of two Italian brands with the same values, the same management rigor, the same passion for innovation, the same love for their people, and the same desire for the future.

It’s the celebration of the resilience of a country that no crisis can stop”.


Moncler Strategic Planning, Intelligence and Investor Relations Director
Tel. +39 02 42203560
Moncler Investor Relations Manager
Tel. +39 02 42203658
Moncler Investor Relations
Tel. +39 02 42203569

Tel. +39 02 42203528

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