Luxury is a perception and how consumers perceive luxury is through lifestyle. Many of the top leading luxury brands in the world today view themselves as luxury lifestyle brands. To connect with wealthy consumers it is very important to engage and influence the environment that they live in. offers luxury PR, lifestyle, and brand insider information to stay up to speed. This holiday season luxury brands are now starting to embrace online, social media, and mobile marketing more than ever before. A move that was necessary for many of them to sustain and even continue to compete in the global marketplace. To enhance brand awareness recognition it is critical to maintain engagement and influential presence through lifestyle PR.

Top luxury brands focus heavily on lifestyle PR tools for holiday campaigns to engage and influence their audiences. When it comes to utilizing lifestyle PR these luxury brands are at the top of their game this holiday season.

Louis Vuitton:  Brand value is $25.9 billion

Never shy Louis Vuitton takes lifestyle PR to new heights with their holiday 2012 catalogue campaign. This time around LV adds lifestyle PR with the use of lady luck including a horseshoe, a four-leaf clover, a wishbone, and a lucky number seven.

Hermes: Brand value is $19.2 billion

Rich with holiday cheer presenting signature style for warmth and standout accessories. Photography by Nathaniel Goldberg for the best lifestyle PR captions of models Bette Franke and Wouter Peelen. Hermes represents everything luxury lifestyle.

Rolex:  Brand value is $7.2 billion

Always topping every luxury holiday wish list Rolex  remains one of the most celebrated luxury lifestyle brands of all times. This holiday Rolex wants us to remember they love sports with the influence of Cosmograph Daytona intended just for those who hold a passion for driving.

Chanel: Brand value is $6.7 billion

A love affair with a scent, Chanel wants to change the mood this holiday season.  Through lifestyle PR we are captured by the amazing scent of Chanel No. 5 and a famous actor by the name of Brad Pitt. Chanel captures why luxury is lifestyle through human engagement.


 Happy Holidays


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