Gilt.com is absolutely winning with their new #GiltLife luxury experiences campaign for fall! As the go-to innovative online shopping destination we would never expect anything less from this outlet.
The fall campaign takes digital marketing for luxury brands to a new level. The campaign features Alessandra Ambrosio, Kate Bosworth, and Marcus Samuelsson all in custom video spots that capture each living their own #GiltLife.
The multi-channel campaign includes four video spots, 17 campaign images, sponsored content, and a dynamic pop-up townhouse in New York City!
The #GiltLife campaign video spots are running on Facebook, Instagram, Snapchat, Twitter, YouTube and in native advertising. The campaign imagery is featured in out-of-home NYC street furniture and on Facebook and Instagram. Sponsored content will run on national and New York-specific fashion and lifestyle digital outlets.
Gilt.com Absolutely Winning
Seriously, Gilt YOU have us up “jumping” for joy and excited about fall season. The first video spot focuses on three young women embarking on a road trip to a country house, where they meet up with friends of all ages to play bocce ball, savor an outdoor dinner, take group photos and enjoy the outdoors. Each person dons a different eye-catching ensemble, showcasing the range of styles and merchandise offered on Gilt.
Additional video spots releasing on a rolling basis started on Thursday, Sept. 29 featuring Actress Kate Bosworth, Monday, Oct. 3 featuring Chef Marcus Samuelsson, and finally on Wednesday, Oct 5 featuring Model Alessandra Ambrosio. Each spot grants an intimate glimpse into their lives. All three tastemakers have also curated collections featuring their favorite fashions, home décor, and local experiences, which will launch in tandem with their video spots, on Gilt and Gilt City.
In New York City, the campaign will come to life through an interactive pop-up space, the #GiltLife House. This luxury, four-story townhouse will showcase the brand’s varied lifestyle offerings through a series of captivating events tied to fashion, food, fitness, family fun, weddings, beauty and wellness, and travel.
These intimate experiences, including classes, exhibitions, and performances, all took place from Friday, Sept. 30 and run through Saturday, Oct. 8. Members can buy event tickets on a first-come, first-served basis on GiltCity.com launched on Tuesday, Sept. 27. Products and experiences highlighted in the space will be available for purchase on Gilt.com which started on Thursday, Sept. 29.
Brands and partners featured within the #GiltLife House include: Bermuda Tourism Authority, BULLDOG London Dry Gin, Crayola, exhale, Fiddler on the Roof, Chef Chris Fischer, The Prisoner Wine Company, Safavieh, SCOPE Art Show, Sony Entertainment & RED Distribution (musical performances), and Chef Michael White and Altamarea Group.
Visit www.gilt.com/giltlife to view the #GiltLife campaign spots and imagery and to learn more about the #GiltLife House event programming.