GREY GOOSE is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardie region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Cognac Arrondissement (region), which is naturally filtered through limestone.
Now the world’s leading super-premium vodka is launching an extraordinary collection of summer experiences that will launch from May 2016. Famed for pioneering new occasions for super-premium vodka, GREY GOOSE will be investing at scale to inspire consumers to trade up to the category this summer. A proven drinks strategy and global experiential campaign will see 20 pop-ups, across 20 locations around the world, in only five months.
GREY GOOSE Le Grand Fizz, a summer twist on the brand’s signature celebratory serve, GREY GOOSE Le Fizz is to launch globally following a successful preview in key cities and high profile events in 2015. As desire for longer, more refreshing serves increases in the warmer months, GREY GOOSE Le Grand Fizz is the ultimate choice for summer gatherings. Using the finest French ingredients including GREY GOOSE vodka, ST-GERMAIN® elderflower liqueur and fresh lime, the drink is topped with chilled soda for a gentle effervescence. Served in a distinctive, oversized wine glass, the long and light GREY GOOSE Le Grand Fizz can be enjoyed from day into night. The hero serve will be available across leading accounts and at celebratory moments throughout the season, from Cannes Film Festival to the U.S. Open in New York.
Global Brand Ambassador
Joe McCanta, Global Brand Ambassador, added. “It’s a simple and elegant pour for bartenders that still allows you to add your own signature. Apart from the classic recipe, you can explore a range of twists by simply substituting the range of GREY GOOSE flavors and a corresponding aromatic garnish. It’s the perfect serve for daytime summer occasions.”
To elevate summer even further, a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue, will launch in May and transport consumers to the French Riviera via a secret entrance through a traditional French bakery. The GREY GOOSE ‘Boulangerie’ concept is inspired by founder and Maître de Chai François Thibault, who challenged convention to create a vodka of exceptional quality from only the finest soft, winter wheat from Picardie, known as the ‘bread basket’ of France.
Appearing in 20 cities and summer hot spots around the world, GREY GOOSE Boulangerie Bleue will give visitors the opportunity to enjoy an extraordinary summer experience that includes some of the finest French food, drink and music. Open from day ’til night as the ultimate French Riviera club, GREY GOOSE will be partnering with leading chefs to offer specially curated brunch, lunch and dinner summer drinking and dining moments to showcase GREY GOOSE as the perfect accompaniment to every summer occasion.