In honor of celebrating Earth Day, JUST water turns up their “cause promotions” to protect the shared environment. Kicking off production of their new, plant-based bottle! The JUST water bottle is now made with 82% renewable resources that come directly from plant-based materials, reducing greenhouse gas emissions by up to 74% compared to a range of PET plastic bottles. JUST water’s paper- and plant-based bottle was launched in partnership with Tetra Pak.
The new plant-based PE bottles’ cap and shoulder are derived from sugarcane. Combined with the current FSC® certified paperboard used in the main sleeve of the bottle, the JUST water bottle has increased from 53% renewable content to 82%. By renewable, these resources can be regrown and, as such, have an improved environmental profile. According to an independent Life Cycle Analysis, the new JUST water bottle saves from 47% to 74% in carbon emissions compared to traditional light- and heavy-weight PET bottles, respectively.
JUST water is 100% spring water from the Glens Falls watershed in Upstate New York where water is abundant. A unique ethical trade revenue partnership with the city of Glens Falls is revitalizing the local community by paying six times the municipal rate for access to less than 3% of the city’s excess water. The revenue over time helps to upgrade aging infrastructures, while the business model itself is restoring industry, providing jobs and protecting the watershed.
The new plant-based JUST water bottle is slated to be available nationwide by summer 2016. JUST water is currently available nationally at Whole Foods Market, Kroger and other fine retailers, with a retail price of $0.99 for a 16.9-ounce carton. The price point is deliberate to ensure JUST water is accessible to everyone.
JUST Water story:
Headquartered in Glens Falls, New York, JUST aims to create optimism and economic value through operational innovation and delivering disruptive products at affordable prices. A diverse group of impact investors, artists, and members of the science and innovation community came together to form JUST and support the launch of its first product, JUST water. JUST water is 100% spring water sourced from the Glens Falls watershed in the Adirondack Mountains.
For more information, visit www.justwater.com.