While traditionally known as a travel specialist Black Diamond is making some big things happen for their consumer PR division established just 12 months ago. A leader in luxury travel with clients such as British Airways, Greater Palm Springs Convention & Visitors Bureau, Visit California and Colorado Tourism…Black Diamond is gaining lots of attention for their consumer PR division and the world is taking notice. Their clients even include dressmaker Dynasty London, scarf business Bianca Elgar and footwear firm Chelsea Paris.
Movado Names Black Diamond
According to PRWeek, integrated agency Black Diamond has been appointed as the retained PR agency for the UK and Ireland for Movado Group, the watchmaker producing Coach, Hugo Boss and Movado-branded watches. The new brief, given to the agency last week on an initial one-year contract, follows three years of work by Black Diamond as Movado’s multi-channel media planning buying agency in the UK. The agency also continues its media work with Movado.
There was no competitive pitch process; Black Diamond was handed the work having taken the idea for the expanded remit to the client. Black Diamond has over 50 retained clients and been in business for 22 years.