The Miss Universe pageant is in the middle of a luxury PR media crisis. Thanks to social media likely everyone in the world now knows that pageant host Steve Harvey embarrassingly announced the wrong winner at the end of Sunday night’s big show held in Las Vegas. This is how it all went down, after announcing Miss USA, Olivia Jordan, as the third runner-up, Harvey initially named Miss Colombia, Ariadna Gutierrez Arevalo, as the night’s big winner for 2015, relegating the remaining contestant, Miss Philippines, Pia Alonzo Wurzbach, to the second runner-up spot.
Miss Universe Luxury PR Media Crisis
This is how the Miss Universe 2015 pageant should have handled the luxury PR media crisis…
#1 Have A Crisis Plan In Place
It would have been better if Miss Colombia was decrowned off the stage and not in the spotlight. The crisis plan should have been to take the ladies off the stage and exchange the crown mistake privately.
#2 Respond Quickly Correcting The Error
The next step should have been to respond quickly by returning Miss Philippines back to the stage and announce her as the official winner. Inform the audience of the error while allowing Miss Philippines her moment in the spotlight and owning the crisis mistake.
#3 Take Full Responsibility
Bring only host Steve Harvey back to the stage and allow him to explain the error. Next have Miss Colombia return to the stage and receive a full apology from Harvey. This would have been the best time for Harvey to own the mistake and accept responsibility for the error not in a social media tweet later.
On NBC’s “Today” show Monday morning, Matt Lauer asked Trump what his solution would have been.
“I’ll tell you what I think I’d do. I think I’d make ’em a co-winner. It’d be very cool,” Trump said.
“I would recommend that they go have a beautiful ceremony, which is good for the brand and good for Miss Universe, and do a co-winner,” he added.
Do you agree with Trump?
