Attending trunk shows presents an opportunity to get your luxury brand in front of potential buyers. So you should never stop promoting for trunk show appearances. Often new luxury brands will give up on trunk shows when they don’t secure placement or receive an immediate surge in sales.

Trunk shows can be good for established luxury brands and those that are emerging. A trunk show allows an opportunity to connect with the fashion world, get to know sales people, and obtain valuable feedback from luxury consumers.

How-to Use Publicity Exposure to Sell Out Your Next Trunk Show

1. Promote trunk show appearances to media outlets

Distribute press releases to matched media outlets related to your business about every trunk show appearance! Make sure that the media releases are written as newsworthy storylines over being a sales pitch to promote the trunk show.

2. Pitch the media about attending trunk show appearances

I strongly recommend working with a luxury PR expert to pitch the media on your behalf to secure media attendance and coverage as well as pickups promoting your trunk show.

3. Promote trunk show appearances in social media

Engage and attract social media audiences that value your expertise and advice. Build credibility for your luxury goods and services. This will encourage a strong following of promoters, supporters, and buyers to increase publicity for your trunk show.

Improving on the communications of trunk show publicity will increase brand awareness. Positive publicity exposure is a solution to build credibility and secure sustainability to increase revenue generation.

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