When it comes to getting an influencer lesson, who better to inform us than a Kardashian?? After all the Kardashian-Jenner tribe could write the book on Social Media Influence.

Influencer Lesson From Kourtney Kardashian's POOSH Launch Teaser Mosnar Communications

This time it’s Kourtney Kardashian showing off tips with her new POOSH launch teaser that’s coming soon.

What Is POOSH?

Kourtney Kardashian POOSH Mosnar Communications

Well, we just had to do a little bit of snooping, that’s because Kourt only gave us one half-naked image of the brand launch and nothing more….

Furtively we wanted to find out what POOSH means in the urban dictionary, after all any brand being launched by Kourtney Kardashian would just have to be ultra cool and hip, right?

According to the urban dictionary POOSH means anything you want it to be. It’s actually a multi-purpose word.

Examples include an out of the normal looking person. Goofy. “Oh god look at the poosh!” “Awwww your such a poosh” “Son of a poosh!

So that got us absolutely nowhere, “POOSH could mean anything in Kourtney’s head.”

Trademarks Under POOSH

Kourtney Kardashian POOSH 2 Mosnar Communications

This was were we could find a little more clarity about what POOSH is going to be.

Keep in mind, we are experts are influencer branding launch so we always know where to go.

There is 1 live registered Trademark for POOSH that was filed on August 31, 2012 and published for opposition on February 26, 2013 and registered on May 14, 2013. It is a (4) STANDARD CHARACTER MARK and Serial Number 85718694, for goods and services IC 025. US 022 039. G & S: Short-sleeved or long-sleeved t-shirts; T-shirts; T-shirts for men, women, youth, infant and toddlers. FIRST USE: 20080901. FIRST USE IN COMMERCE: 20100819.

There are also 2 dead trademarks for POOSH and 2 pending.

The pending POOSH trademarks are live, have a filing date of
January 24, 2019 for Word Mark to include goods and services for
IC 041. US 100 101 107. G & S: Providing a website featuring non-downloadable publications in the nature of articles and blog posts in the fields of entertainment, exercise, fitness, health, wellness, fashion, interior decoration, nutrition, travel, parenting, and leisure.

Which the other pending live POOSH trademark is also a Word Mark to include goods and services for IC 035. US 100 101 102. G & S: Promoting the goods and services of others; online retail store services featuring a wide variety of consumer goods and services of others; endorsement services, namely, promoting the goods and services of others; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, internet marketing, blogging and other forms of passive, sharable or viral communications channels.

Could this possibly reveal what Kourtney Kardashian’s new POOSH brand is going to be all about??

Domain Investing, reported that “In mid-February, Marksmen, a brand protection and intellectual property acquisition company, had acquired the Poosh.com domain name. A couple of weeks later on March 2nd, Poosh.com transferred to a third party.”

Which links Poosh.com domain name was acquired on behalf of Kourtney Kardashian!

POOSH Has Over 2 Million Instagram Followers Already!

WOW, in true Kardashian fashion POOSH already has over 2 Million followers on Instagram after Kourt teased her fans.

On Twitter POOSH has over 356k followers, with just following one.

However, only 408 followers are following POOSH on Pinterest. Which is where Kourt will really want to focus because Pinterest should be the major focus to attract consumers to purchase goods and services online.

On Facebook, POOSH has over 276 likes and over 204 YouTube subscribers.

Which all these numbers should continue to increase over time, as Kourt works her influencer magic!

We are obsessed with the mystery behind POOSH and it represents everything similar to a luxury brand launch.

Sounds like POOSH is going to be sensational. We will be watching, stay tuned!

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