Issa PR specializes in luxury strategy and public relations, recently named new agency of record for Novalia. The agency will focus on expanding public relations for  innovative tech company Novalia as well as strategic partnerships and sponsorships in 2017.

Novalia was founded by Dr. Kate Stone, an illustrious TED Talks speaker – with a degree in electronics and a PhD in Physics from Cambridge University – Novalia develops proprietary technology called PrintedTouch. Adding a digital component to printed surfaces, PrintedTouch enables wireless connectivity and data capture through Bluetooth technology to create leading-edge, breakthrough products for brands all over the world.

Issa PR

Viet N’Guyen founder and CEO of Issa PR

“We are thrilled to be representing such an innovative and creative company, such as Novalia,” said Viet N’Guyen, founder and CEO of Issa PR. “With an impressive roster of collaborations, Novalia is one of the leading tech companies in the world. Issa PR is excited to develop breakthrough campaigns, as well as emotionally inspiring work through strategic partnerships and public relations in 2017.”

Novalia is a team of the world’s most innovative designers, engineers, scientists and software developers, who have combined technical skills to blend digital with the physical to create unique interactive experiences. From Audi and Chrysler to Google, Bud Light and Pizza Hut, to musicians such as Grammy-Award winner Miranda Lambert, Novalia has created interactive album covers, posters, out of home advertising, the world’s first DJ box, the world’s first virtual brochure through to interactive billboards at SXSW and more. The company creates bespoke materials and campaigns for some of the biggest brands in the world while ideating and executing one-of-a-kind creative initiatives.

Novalia has over 20 patents (and 20 further applications), that are focused on the lowest cost manufacturing methods for its PrintedTouch technology. Since the company launched, Novalia has ideated, designed and executed a number of high-profile campaigns which have been nominated for – and consequently won – two Cannes Lions Awards, one of the most prestigious Communications Awards in the world.

Dr. Kate Stone founder of Novalia

Dr. Kate Stone – Novalia founder said: “When I started Novalia I wanted to bring something unique to consumers they had never been a part of before. Issa PR does this by creating dynamic and inspiring campaigns for their clients. I am truly excited to be working with a PR company that shares the same aesthetic and vision as we do.”

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