Kardashian-Jenner Sisters star in the new Calvin Klein campaign making “Our Family” the center focus theme in #MYCALVINS. Expect luxury brands to now start following Calvin Klein, creating lifestyle themes for advertising campaigns with hashtag exposure.
Whatever the Kardashian-Jenner Sisters do or go fans will follow. That means that everyone on the planet will be wearing Calvin Klein….The sisters are highlighting their Calvin Klein family lifestyle perspective. Which is perfectly and individually reflected in their new global ad campaign.
In classic takeover style the family has already taken over the Calvin Klein women’s clothing page on the site.
The campaign message reads:
“OUR FAMILY. #MYCALVINS – Whether you’re related or you bond over shared dreams, family is what you make it. A patchwork of individuals, unified and unbreakable. That’s our family. What’s yours?”
CK is even inviting customers to get social media exposure like the Kardashian-Jenner Sisters with the following statement:
“#MYCALVINS Share photos of you and your family on Twitter and Instagram using the hashtag #MYCALVINS, and your photo could appear in our galleries.”
Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and jewelry.
Calvin Klein offers modern, sophisticated styles for women and men including apparel, handbags, footwear, underwear, fragrance and home furnishings with free shipping available.