Shikar Dhawan, Sania Mirza to endorse Rodeo Drive Luxury brands
India’s foremost boutique for luxury Swiss watches, world class writing instruments and leather accessories, Rodeo Drive Luxury Products today announced a one year endorsement deal with country’s new batting sensation Shikar Dhawan and tennis star Sania Mirza.
The two sporting stars will be the first brand spokesperson for the entire range of Rodeo Drive Luxury brands retail line in India, Managing Director of Rodeo Luxury Products,
Top 10 Luxury Brand Mobile Campaigns
Luxury marketers revamped their mobile strategies by creating enticing applications and new mobile-optimized sites to keep consumers constantly connected to their brands.
In the second quarter, luxury automakers created new interactive apps to stimulate consumer interest in new vehicles, while retailers made ecommerce easier for consumers. Overall, all of the mobile efforts focused on creating positive brand experiences.
Here are the top 10 luxury brand mobile efforts of the second quarter of 2013, in alphabetical order.
Photo credits Four Seasons Resorts
Why Do Luxury Brands Need High Profile Creative Directors?
When a 21 year-old Yves St Laurent took the helm at Christian Dior after the couturier’s death in 1957, he gained critical acclaim for his first collection and firmly established a template for luxury goods businesses thereon in. So, the concept of a creative director evolved, with a remit to deliver sustainability and growth, built on the heritage of the brand while moving it forward for new audiences. And today, it is a crucial role in the world of selling luxury goods.
Photo credit Christian Dior
Today, those who hold the coveted title at the world’s premium ateliers have the future of those brands in their hands. They have immense power: the appointment of a new Creative Director, before they’ve even pinned a piece of fabric or sketched a bag, can make or break a business.
And the designers in contention for such roles are industry commodities who command super salaries and a package of perks that can include penthouse apartments, six-figure grooming allowances, boarding school fees and first class tickets to commute between family and fashion house.