Luxury brands are making big moves in 2018! If you interested in keeping up with what your fave luxury brands are doing, stay tuned to our Luxury Brands Roundup Vol. launching of our first series today.
I am pleased to announce that MosnarCommunications.com will be highlighting the best luxury brand news and buzz making major headlines from leading digital media outlets. If it’s “truly worthy” it will be syndicated here.
Luxury Brands Roundup Vol. 1
The Gucci restaurant will certainly bring food for thought to the entire luxury industry, which is in a state of flux. Imagine Birkenstock, defined by practical, orthopaedic footwear, holding at Pitti Uomo a glamorised nature stand that included green leaves, silvered sandals and the company’s beauty products.
Lexus hints at a bigger, performance-oriented CUV with the LF-1 Limitless concept unveiling at the 2018 North American International Auto Show.
The natural hair care market is estimated to be worth upwards of a billion dollars, and one of the emerging brands in this sector with Caribbean roots is Kreyol Essence.
Launched in 2013 by Yve-Car Momperousse and partner Stéphane Jean-Baptiste who are both of Haitian heritage, Kreyol Essence is an agribusiness that works with Haitian farmers to cultivate Ricinus communis the castor oil plant and other cash crops. Once harvested, they then produce a range of natural hair, skin, and body products which are marketed to those with dry hair and dry skin.
Italian luxury brand Miu Miu‘s Spring/Summer 2o18 campaign has been unveiled and as you may have guessed, it’s a visual treat. Titled “Return to Arcosanti,” the campaign features an all-star cast, including Adwoa Aboah, Elle Fanning, Olivia Anakwe Edie Campbell and Cameron Russell, amongst others.
She was the highest-paid model in 2017. And on Sunday, it was revealed at Milan Fashion week that Kendall Jenner was the new face of Italian luxury leather retailer, Tod’s, alongside famed ballet dancer, Roberto Bolle. The 22-year-old reality TV star looked chic to perfection as she posed with a baby corgi in the high-end brand’s Spring 2018 ad campaign.
Influencer marketing was then becoming relevant to the industry as a more mature — and wealthier — audience took to social media; at the same time, luxury goods companies introduced more accessible product categories for younger users. It is now, according to Mediakix, an “influencer marketing agency”, a $1bn market.