It may have all started with Rihanna singing about “yellow diamonds in the sky” in the song “We Found Love.” Now, the demand for Versace Yellow Diamond Eau de Toilette Spray is growing more popular leading up to the Holiday 2012 season. It may not all be about Versace it is a major demand for Yellow Diamonds in a big way.
In most of the high-end jewelers around Paris’s Place Vendôme, including Cartier, Van Cleef & Arpels and Bulgari, canary yellow diamonds sparkle in the display cases.
“Yellow diamonds have become incredibly popular,” says Katharina Flohr, creative director for Russian jeweler Fabergé. De Beers Diamond Jewellers, which has stores around the world, has seen strong growth in yellow and other diamond colors over the past few years, said a spokeswoman for the company.
Yellow diamonds were long seen as either rarities reserved for royalty or, worse, low-quality cousins of white diamonds. But luxury consumers’ appetite for all colored diamonds, as well as the soaring price of white diamonds, has given yellow gems a boost. While white diamonds have long been the first port of call for jewelry shoppers, says Ms. Flohr, “women today want color.”
Yellow diamonds are much rarer than white and today are a girl’s new best friend. Celebrities have long been wearers of brightly colored stones, starting with Marilyn Monroe more than 50 years ago. But stars are playing an ever-increasing role as jewelry trend-setters. In recent years, model and TV host Heidi Klum made a splash when she sported a yellow diamond engagement ring given to her by the musician known as Seal, now her ex-husband. Actress/singer Jennifer Lopez wore a yellow diamond ring on television’s “American Idol” in April.
So why the demand for a fragrance that is not really an actual yellow diamond? Well, Versace claims to have captured the yellow diamond as a fragrance. If you smell it, well it smells breathtaking like an actual yellow diamond.
Infinite beauty reflects itself in the transparency of a diamond and radiates all around in beams of crystalline light. Pure as sunlight, a bright, extraordinary yellow light radiates with a fiery intensity and sparkles the way that only a diamond can. An authentic jewel of rare beauty is unveiled in Yellow Diamond, a fresh and vivid floral perfume by Versace.
Expected to sell out really fast during the Holiday Season 2012 so grab them now!