Luxury specialty retailer Barneys New York launched the new Barneys New York credit card program, including enhanced benefits for all cardmembers and the newly established Influencer tier with additional luxury access and incentives for an exclusive group of top customers. The new program expands on the already successful platform of My Barneys Bag, which offers cardmembers reward points at a 1 to 5 % back based on annual spend. Cardmembers receive exclusive benefits including; complimentary valet, wine, shipping and in-store beauty and skin care treatments, as well as, alterations credits, a dedicated phone number for personal shopping and exclusive access to Barneys New York online and in-store events.
Barneys New York is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, San Francisco, Las Vegas, Los Angeles and Scottsdale along with a preeminent luxury online store, Barneys.com, as well as 25 other stores and outlets across the United States.
Alliance Data Retail Services is the private label credit card partner of Barneys New York, announced in April 2013.
For more information about the Barneys New York credit card program and Influencer card, please visitwww.barneys.com/creditcard.
Barneys New York in store table tops, Photo credit Barneys New York
The Influencer tier represents a group of important Barneys New York customers offered exclusive access and incentives through the enhanced program. Influencers will receive a new sleek black metal credit card with a special Influencer icon and a host of new premium benefits offered through exclusive partnerships with The Leading Hotels of the World, the largest luxury hotel collection with more than 430 of the world's greatest properties in over 80 countries; Exclusive Resorts®, the world's leading luxury destination club that boasts more than 350 multi-million dollar residences in over 60 global destinations; and EmpireCLSTM Worldwide Chauffeured Services. Through these partnerships, Influencer cardmembers will receive a one- year complimentary Unlimited Leaders Club membership* for The Leading Hotels of the World, a 3-night complimentary stay* and a membership discount** with Exclusive Resorts, as well as travel credits and preferred rates* with EmpireCLSTM Worldwide Chauffeured Services.
Influencer benefits will be extended in-store as well, to include a VIP phone reservation line offering preferred reservations toFred's at the Madison Avenue flagship. Influencers will also receive complimentary dessert with dinner, and waived site fees for private event bookings.