ELLE FANNING for Miu Miu Twist! A luxury campaign film!
Through an alchemic process wherein familiar elements combine to create ecstatic sensations, the effect of Miu Miu twist is impossible to fully decode. Its resistance to easy interpretation is a hallmark of designer and creative mastermind Miuccia Prada. W
The Miu Miu twist bottle is a twisted take on the brand’s signature matelassé material, rendered in high contrast. The design’s new take on a classic vintage perfume flacon combines camp hallmarks of modern art and the flamboyant elegance of boudoir accessories, cinching them together with a gold Miu miu-branded collar under the cap.
An opulently studded glass base adds weight to sharpened edges and inflated proportions. the result is a timeless, outspoken glamour that is at once self-assured and self-effacing – in other words, quintessentially miu Miu.
Luxury Campaign Overview
A short film by the production house Canada follows a movie star’s hectic routine through multiple roles, tracing her backstage to on-camera energy. Here, and in cinematic portraits photographed by Mert & Marcus, Elle assumes the starring role in a series of outrageous vignettes. As she shuttles through various studios and characters, she amuses herself with wordplay, turning each prop, costume, and set into something Miu: