Milan, Italy, February 15, 2019 (MC Luxury Press Release)   All fashion models are actresses, to a degree – becoming personifications of the different attitudes of the clothes they inhabit. Here, the notion is pushed to a further eventuality: each model becomes a definitive character, designed for the filmic short in which she debuts and inspired by the Spring/Summer 2019 Prada collection. A diverse selection of international models are our heroines, the cross-cultural casting corresponding to feminine monikers drawn from a Prada handbag.

Freja Beha Erichsen appears as Sybille, Gigi Hadid as Sidonie, Maike Inga as Margit, Liu Wen as Odette, Anok Yai as Belle – all are identifiable as models yet adopting another identity, inventing another world.

Instead of one, many. In place of a single women’s campaign film, for Spring/Summer 2019, Prada 365 presents a multifaceted moving image identity, five individual shorts exploring and expounding the concept behind the Prada womenswear show, yet reframed and re-envisaged through the lens of cinema.

These films are double reflections – of the Prada Spring/Summer 2019 show, but also of iconic movies spanning the last half-century. Each of the five individual films consciously reflects a classic genre – horror, suspense, thriller, romance – reimagining their scripts with Prada’s handwriting. An expansion of the plural visual narratives for digital and print proposed by Prada 365, these films are directly referenced in print imagery – created to mirror motion picture posters – offering stylistic previews of these compelling movie shorts. Directed by Willy Vanderperre, alongside cinematography by Benoît Debie and scores by Frédéric Sanchez, these films represent an elemental duality, a notion of multiplicity at the heart of the id of Prada and a dichotomy central to the Spring/Summer 2019 show.

Prada 365 Spring Summer 2019 Women’s Campaign Mosnar Communications 3

Each woman, however, is unique, singular – an individual heroine, a different face, a new facet of Prada and different side to Prada 365.

For further information: Prada Press Office +39 02 567811

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