Luxury digital marketing needs ” Phygital” the art of combination for digital and physical. Creating an innovation to design influencer PR marketing through purchase engagement.
Digital marketing for luxury brands can drive more in-store and online purchases. The use of mobile apps connect digital and physical in direct contact real-time. An approach to meet the luxury consumer in a luxury shopping influential state of mind.
How Phygital Resonates
Digital Influence
The digital experience is created from an origin of influence value. Through innovation for teaching the luxury consumer about luxury goods, products, or services.
Delivery Methodology
Methods of digital experience marketing can include:
Mobile phones, Display advertising, and any other digital medium.
Digital marketing activities – Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
Inspiration Influence
Next the luxury consumer becomes inspired to do something, such as make an online purchase or mobile commerce buy.
Retail Influence
Once inside the retail location the Phygital experience continues. Engagement experience for visual recreates the digital and physical connection highlighting the luxury offering.
Luxury brands should constantly emerge digital and physical in all their content.
Cheers