Luxury digital marketing for the holiday season will be all about content strategy, especially when it comes to “innovation designed to sell” more luxury goods. If it is true that content is King, then digital marketing from an influencer marketing PR platform is the throne to rule the world. Luxury brands who seek to attract…
Photo credit Victoria’s Secret Victoria’s Secret Supermodel Lily Aldridge celebrated the reveal of the highly anticipated What Is Sexy? List at the Powell Street store in San Francisco. This year, sexy is all about LESS IS MORE. The 2014 What Is Sexy? List honors the hottest and most inspiring women in Hollywood who embody a simple, casually confident lifestyle. Victoria’s Secret Branded Content Marketing Inspired by the What Is…
Photo credit Alphorria There is a major potential to increase revenue earnings by selling apparel online. As a luxury brand the implementation for how apparel goods are sold online should be different. The perception of brand value and promise is very important to incorporate when selling online for luxury branding purposes. So, the one question I…