Super Bowl LIII 2019 doesn’t only have to include advertising for the Big Game to put luxury brands or luxury brand offers in front of potential customers. The Super Bowl is the one day consumers are sold on advertising, with a mindset to buy advertising offers.

In December of 2018 luxury car brand Maserati announced a new 2019 MY limited-edition Ghibli, Quattroporte, and Levante: Edizione Nobile.

FOMO (Fear Of Missing Out) 

Maserati let luxury consumers know that only 150 editions will be produced; fifty for each model.

Designed for the Ghibli, Quattroporte, and Levante and exclusively available on GranLusso models.  The Edizione Nobile package envelopes each car in the deep dark Blu Nobile tri-coat paint, new for 19MY. The exterior of the three cars also stands out with 20-inch alloy wheels and elegant silver brake calipers.

The Quattroporte and Ghibli cabins are trimmed with high-gloss Rovere wood veneer while the Levante is outfitted in a high-gloss metal net weave.

As for the interior, a dedicated badge is prominently displayed in the center console highlighting the exclusivity of these limited-edition vehicles. Additionally, they receive Sports seats – normally reserved only for GranSport models – trimmed in rich Pieno Fiore natural leather featuring a unique two-tone Nero and Cuoio color combination. Rear passengers will be able to relax with the comfort of heated seats while front seat occupants can enjoy both heat and ventilation.

Complimentary Services To Stay Relevant

Super Bowl LIII 2019 Atlanta GA Mosnar Communications

Maserati and Chase Auto reached their high-end clientele with a luxury out-of-home activation, by giving people free rides to and from Atlanta’s private jet hangars!

Providing potential customers with free rides to their destination of choice, be it the Super Bowl, a hotel or restaurant.

Maserati nor Chase Auto planned to advertise during the Big Game, this complimentary service is an inefficient way to reach their target base of affluent consumers.

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