Finally, gone are the days of no real talent Kardashian style brand ambassadors. Did luxury brands take new lessons in co-branding and now desire to work with a luxury brand ambassador that also delivers purpose for co-branding? We sure hope so and just maybe the social media culture of attracting followers must be driven with …
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Showing: 1 - 2 of 2 ArticlesVolvo XC9 New Face Transformation Plan
“SPA and the XC90 are firm evidence of our Volvo-by-Volvo strategy. The XC90’s outstanding combination of luxury, space, versatility, efficiency and safety will bring the SUV segment into a new dimension, just as the original XC90 did in 2002,” says Dr Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group. Photo credits …
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