Luxury brand attraction is more about the story behind the brand. If you want to sell luxury goods, it’s essential to create a heritage that is sustainable. What pushes consumers to invest in luxury goods? For Sonja Prokopec, ESSEC LVMH Chaired Professor of Luxury Brand Management, it is more than just craftsmanship that makes consumers…
Louis Vuitton scores with the use of feet fab influential branding for luxury fashion. Transitioning the chic ballerina shoe into a masterpiece. A fantasy for owning an everyday shoe that’s exceptional cute, super pretty and goes with every outfit perfectly. Louis Vuitton Pinky Swear Ballerina Which is why Butterboom.com is calling Louis Vuitton’s new Pinky Swear Ballerina the…
Finally, gone are the days of no real talent Kardashian style brand ambassadors. Did luxury brands take new lessons in co-branding and now desire to work with a luxury brand ambassador that also delivers purpose for co-branding? We sure hope so and just maybe the social media culture of attracting followers must be driven with…
