No longer are the super rich in the United States worried about flaunting their wealth. No more buying personal luxury goods and concealing purchases inside secret shopping bags. The demand to meet  and greet rich consumers with ultra luxury shopping experiences in the U.S is growing at full speed. With luxury retailers racing to capture the best exposure for creating the most luxurious shopping headquarters.

With fast growing industries, like technology and energy, now transforming cities such as Houston, Dallas and San Jose, Calif., into some of the densest aggregations of wealth in the world. Since 2012, the number of high-net-worth individuals has jumped as much as 20 percent in Dallas and 18 percent in Houston, according to a Capgemini and RBC Wealth Management tally.

Leading purveyors of high-end luxury goods chasing millionaires in the United States, as upper-income spending falters in Europe and in the emerging markets once considered luxury’s promised land. And the wealth, they say, is not just confined to the American coasts.

United States Super Rich Spenders

American wealth is on full display from social media platforms to reality television. As this demand to flash a baller lifestyle expands in the United States some posh retailers are deciding to also cash in.

Yves Saint Laurent

Saint Laurent Rodeo Drive MosnarCommunications Luxury

Yves Saint Laurent’s 10,000-square-foot flagship women’s store on Rodeo Drive, in Beverly Hills, Calif., its biggest, features white marble and polished brass with a discreet back-alley entrance for celebrities.

Coco Chanel

Chanel Houston Boutique MosnarCommunications Luxury

photo credit Sam Frost via

In Houston, Chanel’s new 5,000 square-foot galleria is styled after Coco Chanel’s Baroque-inspired apartment, with bronze screens, an antique fireplace and a chandeliered shoe salon.

Hermès, Salvatore Ferragamo and Paul Smith

Salvatore Ferragamo

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And in downtown Manhattan, Hermès, Salvatore Ferragamo and Paul Smith are set to open locations at Brookfield Place, a $300 million luxurious redevelopment of the World Financial Center on the Hudson waterfront, with a glass pavilion and European-themed gourmet market.

Super rich Americans are excited to spend their money everywhere and luxury retailers are eager to offer luxurious showrooms.


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